Cayce Blackley

Some people grow an audience.
Others grow a community.

In this episode, Jeff sits down with Cayce Blackley—the creator behind the wildly popular Instagram account @LivingInLakeNorman—for a warm, honest, and genuinely fun conversation about what it really means to share local life with heart, consistency, and purpose.

Cayce opens up about how the account started (spoiler: her husband secretly created it), how it grew organically to nearly 8,000 followers (and beyond), and why championing small businesses has always been the heart of the page. What began as casual local sharing turned into a full-scale community platform—without losing its authenticity.

They also share the now-legendary “worlds colliding” story of how Cayce recognized Jeff’s voice while he was bartending at Hoptown Brewing Co. in Mooresville. It’s one of those Lake Norman moments that perfectly captures the spirit of this region—connected, unexpected, and a little magical.

Beyond social media, Cayce talks about her full-time role in national wellness and accountability work, her passion for rescue animals, and why volunteering is a non-negotiable part of her life. From Lake Norman Humane to The Christian Mission, Rescue Ranch, and Deepwell Athletics, this episode celebrates the people and nonprofits quietly holding our community together.

They wrap with a heartfelt reflection on what makes Lake Norman special in 2026—from its growing social scene to the relationships that make this place feel like home.

This episode is about more than Instagram.
It’s about showing up, sharing stories, and choosing to invest in the place we call home.

Shout-Outs & Local Love

• Hoptown Brewing Company
• Lake Norman Humane
• The Christian Mission (Mooresville)
• Rescue Ranch (Statesville)
• Deepwell Athletics

If you’ve ever discovered a favorite restaurant, nonprofit, or hidden gem through @LivinginLakeNorman—this episode will feel like home.

Jeff Hamm is the creator and producer of The Best of LKN. He’s a licensed real estate broker and accomplished digital marketing professional.

Since 2020, Jeff has been sharing the stories of Lake Norman’s most inspiring small businesses and nonprofits.

When he isn’t working, you can usually find Jeff boating, playing pickleball, cycling local greenways, and taking walks with his dogs Sam and Maisy.

Photo credit: LKN Images by Kathleen Martin