Founder of the Body Lantern Torch for Runners
In this episode, I’m featuring a conversation with the inventive founder of a Mooresville-based startup that is helping runners see and be seen in the dark. Body Lantern is a Veteran owned company that is creating safety products that enhance active outdoor experiences. Founder and owner Jamie Perrine shares the story of how the company’s flagship product, The Torch, was inspired by a precarious encounter early one morning on the way home from the gym. Jamie also shares some marketing strategies that have been most effective for his company, as well as some pivots they’ve made during the pandemic. I also ask Jamie what he knows now that he wishes he had known when starting the company 4 years ago. This might be my new favorite question for my entrepreneurial guests – I think we can learn a lot from their answers.
Runners pay attention! The Body Lantern Torch is something you will want to have on hand for your evening or early morning runs. Enjoy my conversation with the founder of Body Lantern, Jamie Perrine!
Local businesses mentioned in this episode:
https://blumengartenllc.com/ (our guests back in episode 7 of the podcast!)
Innovative Design Partners
Rene’s Sweet Treats
Lab Pups Charlotte
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