Episode 327
Sara Lynn Brennan
Designing Luxury Living

In this episode of The Best of LKN Podcast, Jeff sits down with Sara Lynn Brennan, founder and CEO of Sara Lynn Brennan Interiors.
Sara shares her journey from teaching biology to building one of Charlotte’s premier luxury interior design firms.
She opens up about her organic start on Instagram, the pivotal role COVID played in her business growth, and the importance of authentic storytelling in connecting with clients and referral partners.
What You’ll Learn in This Episode
- How Sara transitioned from education to entrepreneurship and interior design.
- The role of social media in building her brand and client base.
- How her firm adapted during COVID to serve high-end clients and luxury real estate professionals.
- Why collaboration with builders, architects, and agents is key to successful projects.
- An inside look at her showroom, All Things Home, and how it makes luxury design accessible.
- Future growth plans for expanding her firm’s presence in Lake Norman and Charlotte.
Resources & Links
- Website: saralynnbrennan.com
- Instagram: @saralynnbrennan

About the Host:
Jeff Hamm is the creator and producer of The Best of LKN. He’s a local real estate agent and digital marketing professional.
Since 2020, Jeff has been sharing the stories of Lake Norman’s most inspiring small businesses and nonprofits.
When he isn’t working, you can usually find Jeff boating, playing pickleball, cycling local greenways, and taking walks with his dogs Sam and Maisy.
Jeff Hamm
NC Real Estate Broker
Lake Norman | High Country
www.LKNreal.com
Photo credit: LKN Images by Kathleen Martin
UPDATED FOR 2025!
Get the BEST of Lake Norman all in one place.
Download our
Lake Norman Visitors Guide
– FREE!