Cheryl Luckett

I sat down with Cheryl Luckett, founder and principal designer of Dwell by Cheryl Interiors, for a much-needed round two—this time in person after a tech issue cut our first conversation short. Cheryl’s story is a masterclass in the kind of disciplined pivot most people dream about but rarely execute.

She grew up on the Mississippi Gulf Coast and built a successful corporate career as a registered dietitian at a Fortune 500 company in Charlotte. She was good at it—really good—but over time she couldn’t shake the feeling that she was “faking the passion.” 

That honesty led her to explore a creative pull she’d felt for years, starting with a single design class at a community college. One class turned into a blog (launched January 1, 2012), which turned into real clients, and eventually a side business she couldn’t ignore.

What stood out most was how intentional she was about leaving corporate. Cheryl created “Project 36,” a 36-month exit strategy that gave her time to build savings, tighten her systems, level up her marketing, and mentally let go of “security” before taking the leap on December 30, 2016.

We also dug into what makes her work different: the belief that a beautiful home is the baseline—the process is the luxury. She shared her “home build trinity” approach (builder, architect, interior designer) and why designers aren’t just picking finishes—they’re protecting the end vision of how a home will actually be lived in. 

And when we hit design trends, Cheryl kept it real: forget chasing what’s “in.” Choose what you love, and you’ll never be out of style.

Dwell By Cheryl Interiors
dwellbycheryl.com

About the Host:

Jeff Hamm is the creator and producer of The Best of LKN. He’s a licensed real estate broker and accomplished digital marketing professional.

Since 2020, Jeff has been sharing the stories of Lake Norman’s most inspiring small businesses and nonprofits.

When he isn’t working, you can usually find Jeff boating, playing pickleball, cycling local greenways, and taking walks with his dogs Sam and Maisy.

Photo credit: LKN Images by Kathleen Martin