by Lauren Spagnoletti | Feb 13, 2025
If your marketing strategy is all about conversions, you might be leaving a huge chunk of potential customers untapped. While direct response ads (like lead gen or sales-focused campaigns geared towards the bottom of the funnel) are great for capturing demand, they...
by Lauren Spagnoletti | Jan 24, 2025
Social media is a powerful tool for businesses, but here’s the hard truth: You don’t own your followers. That means your carefully cultivated audience can disappear in an instant if the platform changes its rules, pivots, or vanishes entirely. (I’m looking at you,...
by Lauren Spagnoletti | Jan 9, 2025
I get it — creating content, especially when you have more important things to focus on, like running a business, can feel like a never-ending task. The thought of constantly coming up with fresh ideas might make you want to abandon ship completely. But guess what?...
by Lauren Spagnoletti | Dec 12, 2024
As a business owner, of course you want to see sales rolling in. So, when it comes to marketing, it’s no surprise that you might be tempted to jump straight into creating catchy ad campaigns or brainstorming clever taglines. But before you do any of that, there’s one...
