TJ Todd

For twenty-five years, getting found online meant chasing blue links on Google. That era is ending fast – and TJ Todd of Studio 490 is back on the show to explain what’s replacing it. Jeff opens with a telling stat from his own experience: at a broker luncheon, five or six hands went up when he asked who’d gotten a lead from AI search in 2025. Zero went up for 2024.

TJ breaks down what actually earns you a citation in an AI answer, from answer engine optimization and directory consistency to why Reddit threads and Google reviews now carry real weight. He also makes the case for where to start if you’re behind – your own website first, then local SEO and social – and offers a line worth sitting with: hesitation is costing you more than you think.

Studio490

About the host:

Jeff Hamm is the visionary behind The Best of LKN – a media platform that has been spotlighting and promoting the most adored local small businesses and nonprofits in the Lake Norman area since 2020.

Jeff’s also an expert Lake Norman real estate broker who brings deep expertise in premium neighborhoods and strong ties to the region’s top builders, designers, and service providers.

Jeff Hamm
Elevate Land & Realty

Lake Norman, North Carolina
www.LKNreal.com

Banner Elk, North Carolina
www.BannerElkLiving.com